Strategic Partnership with North American Label Gamma
Kakao Entertainment and SM Entertainment (hereinafter SM) North America integrated corporation announced on the 27th that they have signed a strategic partnership with the US music label gamma. and the UK boy group dearALICE for their debut and future activities.
Kakao Entertainment and SM Entertainment's North American joint venture announced a strategic partnership with the US music label gamma. and the UK boy group dearALICE for their debut and activities. Provided by Kakao Entertainment
Kakao Entertainment, SM, and gamma will jointly carry out comprehensive debut promotions worldwide, including producing dearALICE's debut album, album release and distribution, marketing, and brand partnerships. dearALICE is the first UK boy group launched based on the business capabilities of both Kakao Entertainment and SM.
Gamma is a music label and media company jointly founded in 2023 by Larry Jackson, former Apple Music Creative Director, and Ike Yusef, former CFO of Interscope. It has partnerships with global stars such as Usher, Snoop Dogg, hip-hop label Death Row Records, Rick Ross, and Sexy Red.
Jang Yoonjoong, co-CEO of Kakao Entertainment and also CEO of the North America integrated corporation, said, "dearALICE is a meaningful project that combines the global entertainment business know-how and creative capabilities of Kakao Entertainment and SM," adding, "We expect dearALICE to grow into a global artist through strategic cooperation with gamma."
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