Chilsung Cider, New Design After 24 Years... A Big Star Has Appeared

Enlarging the 'Byeol' and Changing Fonts
Enhancing Readability and Identity

Lotte Chilsung Beverage is unveiling a new package design for its flagship carbonated drink, Chilsung Cider, which is celebrating its 74th anniversary this year.

Since its debut in 1950 with a design emphasizing seven stars, Chilsung Cider has undergone various package design changes while conveying a clear and pure image.

This renewal marks the first package design change in 24 years, featuring a larger placement of the signature star symbol at the center of the product while maintaining the original Chilsung Cider taste. The redesign strengthens the brand identity by expressing Chilsung Cider’s desire to shine more joyfully in everyday life, just like the bigger star, thanks to the bright interest of consumers. Additionally, the change to a bold and modern font enhances readability.

Along with this, a TV commercial under the concept "A Big Star with Everyone, Chilsung Cider" will be released. The video portrays how the sparkling joy of each individual in Korea has come together to make Chilsung Cider a bigger star, reflecting the newly introduced product design after 24 years. Various digital advertisements featuring different episodes will also be released subsequently.

Meanwhile, Lotte Chilsung Beverage has diversified its product lineup to keep up with changing trends while preserving the unique identity of Chilsung Cider for over 70 years. In particular, the 'Chilsung Cider Zero' product, launched with health pleasure in mind, retains the original product’s taste and aroma but offers low calories for guilt-free enjoyment, maintaining steady popularity. Furthermore, Chilsung Cider has been recognized internationally for its taste by winning the 'International Superior Taste Award' at the 2024 ITI International Taste & Quality Institute Awards.

A Lotte Chilsung Beverage representative said, "Chilsung Cider, loved by all Korean people since 1950, planned this design change after 24 years to become a brand that communicates anew with consumers." He added, "We hope that the redesigned Chilsung Cider will continue to be a beloved domestic flagship carbonated beverage brand for people of all ages."