Samsung Securities' 'ISA Content Chosen by One Million People' Surpasses 1.5 Million Views

4-Part Series Release

Samsung Securities announced on the 20th that the short-form content series 'The Individual Savings Account (ISA) Chosen by One Million People,' featured on its official YouTube channel 'Samsung POP,' has reached 1.5 million views.

Samsung Securities, which holds the largest number of YouTube subscribers in the securities industry with 2.1 million, is delivering messages in an entertaining short-form content format to emphasize the industry's highest ISA subscriber count of 'one million.'

This content series consists of four episodes, including themes such as love confession, push-ups, boxing sandbag, and Go matches, accumulating a total of 1.51 million views.

Bang Il-nam, Head of Media Strategy Team at Samsung Securities, stated, "We moved away from the typical promotional methods explaining the features of ISA accounts and continuously considered ways to connect with the 2030 generation through wordplay using the phrase 'one million ISA subscribers.' We will continue to strive to deliver investment information to investors through fun and fresh new-concept marketing."

ISA is a tax-exempt account introduced in 2016 to support wealth formation through comprehensive personal asset management. It allows various financial products to be managed within a single account and offers tax benefits after a certain period. Contributions can be made up to 20 million KRW annually and a cumulative maximum of 100 million KRW over five years.

Meanwhile, Samsung Securities is conducting the 'Made by You Brokerage-type ISA Event,' offering up to 300,000 KRW in gift certificates to customers holding brokerage-type ISA accounts until the end of December. For more details, please refer to the Samsung Securities website or the mobile app 'mPOP.'