The Nobel Prize in Literature awarded to author Han Kang has sparked a reading craze. His recent award has served as an opportunity to broaden the base of reading culture and increase interest in Korean literature.
Incorrect posture while reading places excessive strain on muscles and joints. Focusing on the small screen of an e-book device for extended periods can harm eye health and cause diseases such as lifestyle-related illnesses.
Kyobo Life Insurance announced on the 19th the launch of the ‘Kyobo e-Reading Safety Insurance (Non-dividend)’, which guarantees coverage for diseases closely related to reading posture.
This product is a mini insurance that covers various ailments that may occur while reading. It covers eye, muscle, and joint disorders, VDT (Visual Display Terminal) syndrome, and spine-related diseases. If diagnosed with a related disease and undergoing surgery directly aimed at treating that disease, a surgery insurance benefit of up to 100,000 KRW per surgery (based on a coverage amount of 10 million KRW) is paid once per year.
Since this product provides short-term coverage only for parts closely related to reading habits or essential needs, the premium is also affordable. For a 40-year-old male customer with a coverage amount of 10 million KRW, the premium is about 1,290 KRW for a single lump-sum payment. The eligible age for subscription is from 20 to a maximum of 60 years old, with a one-year term. Kyobo Life Insurance will conduct various events in conjunction with the launch of Kyobo e-Reading Safety Insurance (Non-dividend).
A Kyobo Life Insurance official said, “Kyobo e-Reading Safety Insurance (Non-dividend) broadly covers diseases that may arise while enjoying reading, helping with health management and linking it to good reading habits,” adding, “We will introduce new insurance products connecting culture and health in the future.”
Meanwhile, Shin Yong-ho, the founder of Kyobo Life Insurance, based on the belief that ‘education is the future of the nation,’ invented the world’s first education insurance in 1958 and established Kyobo Book Centre, which became a national bookstore, in 1981. In 1992, he founded the Daesan Cultural Foundation, the only private literary support foundation.
The Daesan Cultural Foundation, chaired by Shin Chang-jae, CEO and Chairman of Kyobo Life Insurance, has played a strong supporting role for Korean literature. To date, it has supported the creative activities of 328 emerging writers through the Daesan Creative Fund and supported the translation of 652 Korean literary works. In addition, it has published over 400 Korean literary translation books overseas.
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