Only 11 Weeks Since Launch... Subscription Numbers Up 93%
"Plans to Expand Product Lineup and Sales Channels"
hy announced on the 18th that its joint probiotic product, 'CareOn Joint Total Care' (hereinafter Joint Total Care), surpassed cumulative sales of 3 million bottles within 11 weeks of its launch.
The company explained that this sales achievement was possible due to an increase in the number of subscribers after the launch of Joint Total Care. As of last month, approximately 50,000 people are using the product through the subscription service, which represents a 93% increase compared to the time of launch, the company added.
Joint Total Care is a probiotic that has expanded its functionality beyond the stomach-intestine-liver area, along with the mental care fermented milk 'Stress Care Shim.' It contains two patented lactic acid bacteria strains (HY7801, HY7715). Each bottle guarantees 10 billion CFU and has received patents related to joint and muscle health functions in addition to intestinal health functionality.
The key ingredient is the proprietary material 'Chamnal Extract Powder.' Chamnal is a plant from the lily family, and the hy research team revealed significant improvements in joint function after 8 years of research on the intake of this material. Last year, it also received individual recognition from the Ministry of Food and Drug Safety as a raw material that "may help joint health."
Choi Young-taek, head of the hy dairy product CM team, said, "Before the launch, CareOn Joint Total Care underwent a 4-week internal test with over 7,000 Fresh Managers to enhance taste and aroma completeness," adding, "We plan to expand the product lineup and sales channels to meet consumer needs."
hy will hold a social media (SNS) purchase certification event for Joint Total Care until the 20th of next month. Through a draw, 150 people will receive 'Anapgil Wrist Support,' 'Joint Total Care,' and 'Predit Points.'
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