Nongshim's 'Shin Ramyun Tumba' Sells 11 Million Units in Just Two Months After Launch

Overseas Launch in the US, Europe, and the Middle East

Nongshim announced on the 18th that 'Shin Ramyun Tumba,' first introduced last September, surpassed a combined brand sales volume of 11 million units within two months of its launch.

The cup noodle 'Shin Ramyun Tumba Big Bowl Noodles,' released alongside the brand launch in September, sold 5 million units in about two months, and the bagged noodle 'Shin Ramyun Tumba,' launched last month, exceeded 6 million packs sold in about one month.

Based on the domestic market success of Shin Ramyun Tumba, Nongshim has begun full-scale overseas market launches starting this month. Since the 7th, local production and retailer stocking have started in the United States, and exports to Asia and the Middle East, including Taiwan, Malaysia, and Saudi Arabia, are planned by the end of this year. Additionally, in March next year, the product will be launched across Europe, including the United Kingdom and Germany, with the goal of widely promoting the appeal of the spicy and rich new Shin Ramyun 'Shin Ramyun Tumba' worldwide.

Meanwhile, last year Nongshim collaborated with Thai chef Jay Fai to launch 'Shin Ramyun Tom Yum' locally in Thailand, and since November, exports have expanded to 14 countries. These include Asian countries such as Malaysia, Taiwan, China, and India, as well as Europe (Germany, the United Kingdom, the Netherlands), Oceania (Australia, New Zealand), and Central Asia (Kazakhstan, etc.).

A Nongshim official stated, “Since the launch of Shin Ramyun Tom Yum in Thailand last November, the spicy flavor of Shin Ramyun combined with the tangy taste of Tom Yum has been loved not only by locals but also by tourists from various countries visiting Thailand. We received requests from buyers worldwide who want to carry Shin Ramyun Tom Yum in their countries, so on the occasion of the product’s one-year anniversary, we decided to expand the export countries.”