Noh Hong-chul Went to Japan to See His Older Brother... Turns Out He Was a Prestigious MBA Professor?

Noh Hong-chul Recently Uploaded Video Visiting Older Brother in Japan
Brother Noh Seong-cheol to Start MBA Professor Role at Hitotsubashi University from April
"MBA Service Industry... Not Easy," Expresses Difficulties

Broadcaster Noh Hong-chul uploaded a video of visiting his older brother in Japan, sparking interest in his brother's recent status.

No Hong-chul's older brother, No Seong-cheol, Hitotsubashi University MBA professor. Screenshot from No Hong-chul's YouTube.

On the 14th, Noh Hong-chul posted a video titled "Noh Hong-chul visiting his older brother's house in Japan (Glamping, Sauna)" on his YouTube channel. The production team introduced it as "a heartwarming story of two brothers whose bond alone makes you feel good." In the video, the brothers shared sincere and entertaining childhood memories, from enjoying a barbecue at their accommodation to relaxing in a hot spring in front of Mount Fuji. Noh Hong-chul's older brother, Noh Seong-cheol, who has appeared on various broadcasts in the past and is known for his resemblance in appearance and personality to Noh Hong-chul, became a topic of interest.

Noh Seong-cheol and Noh Hong-cheol brothers are having a conversation in Japan. Screenshot from Noh Hong-cheol's YouTube.

In the video, Noh Hong-chul asked, "If I keep forgetting the name of the school you transferred to, is it 'Tsupato'?" Noh Seong-cheol corrected him, saying it was "Hitotsubashi," adding, "It's a difficult pronunciation for Koreans." He said, "I am enrolled in the MBA program at Hitotsubashi University," and explained, "Compared to when I took master's courses in the past, the MBA is much closer to the service industry. You really have to demonstrate a strong service spirit." By service spirit, he meant customer satisfaction for those attending his classes, adding, "If I don't take care of it, my class support rate drops."

Introduction corner of Professor Seongcheol Noh at Hitotsubashi University. University capture

Introduction corner of Professor Seongcheol Noh at Hitotsubashi University. University capture

Professor Noh Seong-cheol is an associate professor in the Department of International Corporate Strategy at the Graduate School of International Corporate Strategy (ICS), Hitotsubashi University, a national university in Japan. He is also listed on the university's faculty introduction page. Professor Noh teaches MBA graduate students courses such as organizational behavior, leadership and career in Japan, and qualitative research. He holds a bachelor's degree in aerospace engineering and a master's degree in industrial engineering from KAIST, and earned his Ph.D. in business administration from McGill University in Canada.

Since 2015, he worked as a professor at the Graduate School of Humanities and Social Sciences at Saitama University and moved to Hitotsubashi University in April this year. Located in Tokyo, Hitotsubashi University is one of Japan's top national universities, and its ICS was ranked first in Japan and 18th in Asia in the 2023 QS Global MBA Rankings published by the British university ranking agency QS. Established in 2000, it is Japan's first global MBA program conducted entirely in English.