A New Breeze in Alley Markets... Yangsan City Completes 'Small Business Capacity Building Training'

Providing Practical Support for Online Marketing and Online Sales Channel Development

Yangsan City in Gyeongnam successfully completed the capacity-building training for small business owners in neighborhood commercial districts from the 5th to the 12th.

Alleyway Small Business Owner Capacity Building Training. Provided by Yangsan City

This training was planned as part of the ‘2024 Yangsan City Neighborhood Commercial District Revitalization Support Project’ to enhance the competitiveness of small business owners in neighborhood commercial districts who are facing difficulties on the front lines of the local economy.

The training was conducted by first surveying the needs and schedules of participants in the ‘Neighborhood Commercial District Revitalization Support Project,’ and was delivered through group sessions targeting the entire commercial district as well as a touring education method visiting individual commercial districts.

Additionally, professors from specialized small business universities and well-known YouTubers were invited as instructors to provide vivid training combining theory and practical experience. Through this, small business owners were able to acquire practical know-how that they could directly apply to their own businesses.

One participant said, “Learning through real-life cases about the issues faced on site made it much easier to understand,” and added, “I am very much looking forward to applying what I learned to our store.”

A Yangsan City official stated, “It is important for small business owners to acquire skills such as online marketing, which are essential in the digital age, to strengthen neighborhood commercial districts,” and added, “We plan to continuously support the revitalization of neighborhood commercial districts so they can reemerge as the core of the local economy.”

Yangsan City plans to produce and distribute a separate booklet related to online marketing, online sales channel development, and store management for small business owners in neighborhood commercial districts who were unable to participate in this training.