The World's Largest Pepero Appears at Lotte World Tower

Media Facade Broadcast from 6 PM to 10 PM
"Delivering a Special Korean Visit Experience to Tourists"

On Pepero Day, November 11, the world's largest Pepero will appear in Jamsil, Seoul.

Lotte Wellfood (formerly Lotte Confectionery) will broadcast a media facade at Lotte World Tower to welcome tourists visiting Korea in celebration of Pepero Day. The broadcast is scheduled to run from 6 PM to 10 PM on November 11, Pepero Day.

The Pepero Day media facade at Lotte World Tower, broadcasted from 6 PM on November 11. Provided by Lotte Wellfood.

Lotte Wellfood is conducting various global campaigns to promote Pepero Day as an international celebration. To provide tourists visiting Korea with a special experience through Pepero, this media facade event was planned.

The media facade will feature Pepero characters welcoming tourists visiting Korea. The display will illuminate the Seoul sky around Jamsil with images reminiscent of the campaign slogan, "Show your love with Pepero."

Pepero Day, which began as a way for Korean middle school girls to share friendship, has now become a representative Korean "Day" culture for sharing warm feelings. This unique Korean celebration will be introduced to tourists through Seoul’s landmark, Lotte World Tower, allowing them to experience the culture of exchanging Pepero as a gesture of love and gratitude.

A Lotte Wellfood official said, "We have made it possible for overseas tourists visiting Korea to experience Pepero Day by watching the Lotte World Tower light up the Seoul sky," adding, "We will strive to make this native Korean Day culture a globally enjoyed Korean culture."