Coway Ranks No.1 in Water Purifier and Air Purifier A/S Categories of Korea Service Quality Index

Coway announced on the 6th that it was selected as the No. 1 company for 8 consecutive years in the water purifier category and 7 consecutive years in the air purifier category in the ‘2024 Korean Service Quality Index (KS-SQI)’ survey conducted by the Korean Standards Association.

The Korean Service Quality Index (KS-SQI) is a service quality evaluation jointly developed by the Korean Standards Association and the Seoul National University Business Research Institute. It selects the top company by evaluating the satisfaction of customers who have actually used the products and services of the respective companies.

In this service quality survey, Coway ranked first in key evaluation items such as service outcome quality, service interaction quality, and service environment quality. In particular, it received the highest scores in service expertise, proactiveness, and ease of use, recognizing its industry-leading service quality.

Coway received high praise for meeting consumer needs and providing differentiated customer experiences based on its rental care service expertise and know-how.

Especially as the importance of water purifier hygiene has emerged, Coway strengthened service quality by operating a ‘Total Care Service’ provided by water purifier hygiene experts and introducing a ‘Water Purifier Sterilization Kit,’ expanding systematic hygiene services to provide optimal management services, which received positive responses from consumers.

Additionally, self-management customers who manage products themselves can receive visit management services from Coway care service experts, including sterilization services, through the ‘One-time Coordinator Visit Care Service.’ Coway also supports easy product management by providing ‘Self-Management Tips’ videos containing product-specific self-management methods.

Following its No. 1 rankings in the water purifier category in the National Brand Competitiveness Index (NBCI) in May, the National Customer Satisfaction Index (NCSI) in July, and the Korean Customer Satisfaction Index (KCSI) in the water purifier and mattress categories in September, Coway has won first place in the Korean Service Quality Index this year, achieving No. 1 in all major domestic customer satisfaction surveys.

A Coway representative said, “Coway prioritizes customer satisfaction above all and always strives to deeply consider the customer’s perspective and provide new customer experiences,” adding, “We will continue to repay customer trust with differentiated customer-centric services and innovative products.”