"Inspired by Strawberry Farm"... Dyson Launches 3 Limited Edition Gift Sets for Year-End

'Strawberry Bronze & Blush Pink' Edition Launch

Dyson announced on the 5th that it has launched three limited edition gift sets in the 'Strawberry Bronze & Blush Pink' colorway for the year-end holiday season.

Dyson has been introducing gift editions featuring unique colors every year at the end of the year through continuous research and development on product colors and finishes. This year-end, they presented the 'Strawberry Bronze & Blush Pink' edition, which features a distinctive pink hue blending various shades such as red, peach, and orange.

From the left: AirStraight Straightener, Airwrap i.d™ Multi Styler and Dryer, Supersonic Neural Hair Dryer. Dyson

The 'Strawberry Bronze & Blush Pink' color was inspired by strawberries grown on Dyson’s farm in the UK. Since 2012, Dyson has been producing strawberries year-round in a 15-acre (approximately 18,000 pyeong) glass greenhouse. In particular, they provide consumers with agricultural products that have excellent nutrition, texture, and taste through smart cultivation methods using robots.

The 'Strawberry Bronze & Blush Pink' edition has been applied to three of Dyson’s main hair care devices: the Dyson Airwrap i.d™ Multi Styler and Dryer, the Dyson Supersonic Neural Hair Dryer, and the Dyson Airstraight Straightener.

Dyson is operating the 'Dyson Beauty Pop-up Store' on the first floor of Lotte World Mall in Jamsil until the 18th, where customers can directly experience all Dyson beauty products, including the limited edition gift sets and newly launched Dyson Hair Essential Care products. At the pop-up store, visitors can enjoy easier and longer-lasting hair styling with Dyson, receive samples of Hair Essential Care products on a first-come, first-served basis, and enjoy various purchase benefits.