AI Marketing Automation Solution V-Cat, Producing 500,000 Marketing Materials Monthly

Providing Banner Auto-Creation Solutions to SSG, Gmarket, and Lotte

V-Cat, an AI-based marketing automation solution, announced that the number of materials created using its solution has surpassed 500,000 per month.

If 500,000 materials were processed manually, it would require about 1,000 workers. Based on the increasing production trend, V-Cat expects the monthly material production to exceed 1 million within this year.

V-Cat image providing an automatic marketing material creation solution to major domestic e-commerce platforms. Provided by V-Cat.

V-Cat is especially widely used on e-commerce platforms with high material production volumes. E-commerce platforms conduct marketing activities with numerous products and require a large number of product thumbnail images and advertising materials. Accordingly, V-Cat provides customized solutions tailored to each retailer, offering services that automatically create banners related to promotions and special exhibitions.

SSG.com, the first within the Shinsegae Group to adopt V-Cat, automated the production of special deal banners and product thumbnail images that require quick replacement through the V-Cat solution. By registering standardized banner designs as V-Cat templates, SSG.com enabled anyone to easily and quickly create banners, achieving a 40% reduction in outsourcing production costs.

LotteON automated the production process through V-Cat so that marketers and MDs can directly create banners and special exhibition images. Even marketers and MDs without design knowledge can produce standardized banners with a single click. This not only reduced production time from 3-4 days to about 20 minutes but also decreased dependence on the design team, improving internal work efficiency.

Gmarket, which renewed its contract with V-Cat last July, built a system that automatically creates banners for the main product area, Super Deal, through a customized solution. This allows not only internal staff but also external sellers to create banners by simply entering the product number. Banner production costs were reduced to one-fifth, and production volume expanded to over 50,000 per month.

Jung Beom-jin, CEO of V-Cat, said, "As a result of providing customized solutions to solve various marketing material production problems faced by each company, the adoption of V-Cat is spreading across multiple e-commerce platforms." He added, "V-Cat will continue to provide AI-based customized solutions tailored to client needs, contributing to cost reduction and mass production automation."