Daekyo Acquires Pet Specialist Company Howlpot... Full-Scale Entry into Pet Care Market

Daekyo is entering the pet market.

On the 1st, Daekyo announced that it will introduce a premium total pet care service by acquiring Howlpot, a specialized pet company, as a new business following its senior total care service.

Appearance of Howlpot Hannam Branch. (Photo by Daekyo)

With this acquisition, Daekyo explained that it has established a business portfolio encompassing infants, seniors, and pets, laying the foundation for a leap toward the vision of “the largest school in the world.”

Founded in 2015, Howlpot provides premium pet care services such as dog kindergarten, daycare, grooming, and hoteling at four branches in Hannam, Seocho, Bundang, and Wirye. It also trains pet behavior experts alongside top-level trainers in the industry and operates educational programs for pet owners.

Daekyo plans to expand its 48 years of Eye-Level education expertise into the pet sector to provide high-quality care and educational services. Through this, it aims to improve the pet-rearing environment and establish itself as a total pet care brand where pets and their owners grow together.

Through this acquisition, Daekyo plans to strengthen Howlpot’s directly operated center, “Howlpot Care Club,” as a premium pet care center. Based on this, it will expand the “Academy” business for training pet care professionals and the “Petsitter” business utilizing graduates from the academy.

Additionally, Daekyo plans to develop linked programs by combining content with its major brands such as Daekyo Newif and Tnitni to offer new pet care services to customers.

A Daekyo official stated, “We plan to apply Daekyo’s lifelong education philosophy, which extends from cradle to grave, to the pet business to create a culture where pets and their owners grow together. We will take the lead in improving the pet-rearing environment and enhancing pet welfare by providing customized services for each life cycle.”

Meanwhile, Daekyo strengthened its senior business competitiveness by spinning off the senior life total solution brand “Daekyo Newif” into an independent corporation in July last year, and it expects new synergy effects through this Howlpot acquisition.