Ministry of Culture and Tourism Organization Host Fam Tour and Travel Mart from Hangang to Naksansa with Industry Guests from Mexico and Brazil
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 30th that they will hold a fam tour inviting travel industry professionals, airlines, and media representatives from Mexico and Brazil until the 31st.
The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization are inviting travel industry professionals, airlines, and media representatives from Mexico and Brazil to showcase Korea's history, culture, and representative autumn tourist destinations until the 31st, aiming to continue the strong growth of the Latin American inbound tourism market. [Photo by Korea Tourism Organization]
As of August this year, 25,609 Mexicans and 20,657 Brazilians have visited Korea, showing recovery rates of 129.5% and 137.8% respectively compared to 2019, and sharp increases of over 84% and 44% respectively compared to the same period last year.
In particular, with the resumption of direct flights between Incheon and Mexico City by AeroMexico in August, along with the continued popularity of Korean dramas, K-pop, and K-culture locally, demand for travel to Korea is expected to further increase.
Fam tour participants have taken part in various programs since the 26th, including docent tours at the National Museum of Korea in Seoul, yachting on the Han River, kimchi making at Jeonggangwon in Pyeongchang, and tea gatherings with monks at Naksansa Temple.
Earlier on the 29th, a travel mart for developing inbound travel products was held at the Four Seasons Hotel in Seoul.
Representatives from 23 travel agencies from Mexico, Brazil, and domestic inbound travel agencies participated, resulting in over 120 business consultations for developing travel products to Korea.
Baek Ji-hye, head of the Gumi Oceania team at the Korea Tourism Organization, said, "We have made thorough preparations to pioneer the Latin American market, including selecting and operating a promotional agency in S?o Paulo, Brazil in March this year, and opening a branch office in Mexico City this November." She added, "We plan to actively expand collaborative marketing with Latin American foreign airlines including Mexican carriers, as well as inbound promotions with travel agencies."
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