- Namdo Market collaborates with Korea Tourism Organization and Namdaemun Market Merchants Association to create Namdaemun Market Metaverse
- Easily explore the interiors of some Namdaemun Market stores and find shops within the metaverse
Namdo Market plans to open the ‘Namdaemun Market Metaverse’ on November 1st to help domestic and international visitors who come for business or tourism purposes enjoy Namdaemun Market more fully. Visitors can enter by clicking ‘Metaverse’ at the top of the Namdo Market homepage.
The ‘Namdaemun Market Metaverse’ was created as part of the Tourism Enterprise Innovation Voucher project hosted by the Korea Tourism Organization, in collaboration with the tourism content company MMP, to provide a virtual experience space where users can explore the interiors of representative stores in Namdaemun Market.
Namdaemun Market is one of the oldest and largest markets in Seoul. Because of the many stores and products gathered in the market, first-time visitors often get lost. Additionally, it is difficult to check recent market information online. It is hard to find out in advance which stores or products are available in each shopping area. Officials explained that once the Namdaemun Market Metaverse opens, visitors are expected to enjoy Namdaemun Market much better.
The ‘Namdaemun Market Metaverse’ was built with the cooperation of the Namdaemun Market Merchants Association by directly touring the interiors of the shopping areas to collect information and linking product information by store. Based on accurate information, users can explore Daedo Shopping Center Buildings C, D, and E, Yonsei Accessories Shopping Center, and Samho Wooju Accessories Shopping Center. Upon entering the shopping areas, visitors can check the names and numbers of currently operating stores and also view actual products sold on Namdo Market.
[Actual interior view of the accessory shops in Namdaemun Market and the interior view of the shops in the Namdaemun Market metaverse below]
Additionally, visitors can meet ‘Pengdi,’ the delivery team character of Namdo Market, inside the shopping areas. Pengdi was created with cute motions to add fun and interest to the virtual experience space.
Moreover, visitors can check information about major tourist attractions around the market through the Namdaemun Market Tourist Information Center, and see the location of Namdaemun, National Treasure No. 1 and symbol of Namdaemun Market, as well as the Shinsegae Department Store Duty-Free Shop where foreign tourists can shop.
Namdo Market CEO Yang Seung-woo said, “We hope this will be of some help to those visiting Namdaemun Market for business purposes such as wholesale purchasing and market research, as well as foreign tourists visiting Korea for the first time.” He added, “If given the opportunity, I would like to introduce not only Namdaemun Market but also lesser-known traditional markets.”
Meanwhile, Namdo Market is a platform connecting B2B transactions for wholesale and retail between Namdaemun and Dongdaemun. It was selected as a ‘2023 Hi Seoul Enterprise’ by Seoul City and SBA last year for providing a digital transformation solution to traditional markets that had been excluded from online shopping mall competition, and received the Presidential Citation at the ‘2023 Korea Small and Medium Business Regulatory Innovation Awards.’
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