Bithumb Launches 'Catch Cash Challenge' to Hunt Bitcoin Treasure

Treasure Hunt with Bitcoin

Bithumb announced on the 29th that it will hold a Bitcoin treasure hunt in the heart of Gangnam on the 30th.

Bithumb announced that it will hold the 'Bitcoin Hunt' Catch Cash Challenge again on the 30th, following the successful completion on the 23rd.

The Catch Cash Challenge is a new type of participatory culture gaining popularity recently on social media. Posts are made asking participants to find money or products hidden in specific areas, and when hints are released, people search for the items and verify their finds.

In this Bithumb Catch Cash Challenge, 10 Bitcoin coupons worth 100,000 KRW each are hidden. The scale of the prizes is the same as the first round, and the location will be expanded to the area around Gangnam Station, where the Bithumb Lounge is located.

Video hints about the treasure locations will be released through Bithumb's YouTube channel. Images of the surrounding scenery where the 10 treasures are located will be posted from 18:30 to 19:15 at 5-minute intervals, and participants can find the hidden Bitcoin coupons according to each hint.

Also, from 18:00 to 19:15 before the treasure hunt starts, visitors to the Bithumb Lounge Gangnam branch can receive special hints. Bitcoin coupons found through the treasure hunt can be registered and used on Bithumb.

Bithumb has been steadily expanding its customer engagement through various recent events. For customers visiting the Bithumb Lounge Gangnam branch, a new sign-up benefit worth 50,000 KRW is provided, and offline communication with customers is conducted through promotional booths for the Battlegrounds national competition 'PUBG Nations Cup (PNC) 2024' and the 'Green Camp Festival 2024,' which combines camping and concerts.

A Bithumb representative said, "We are preparing various activities and events to become a brand that provides virtual asset experiences in customers' daily lives, beyond just a place for virtual asset trading," adding, "This event is also Bithumb's new challenge to offer users a new virtual asset experience."