[Featured Stock] Kia Rises on Record-Breaking Q3 Earnings

Kia is on an upward trend from the start of trading as it recorded an earnings surprise in the third quarter this year, raising expectations of escaping undervaluation.

As of 10:38 AM on the 28th, the stock is trading at 95,800 KRW, up 3.24% compared to the previous trading day.

Joo Hong Cho, a researcher at NH Investment & Securities, stated, "Although a decline in profitability is inevitable in the future, considering the current macro and business environment, it is judged that it is possible to generate operating profit at the level of 3 trillion KRW per quarter. We are revising upward the sales and operating profit guidance for this year's performance to 110 trillion KRW (previously 101.1 trillion KRW) and 12 trillion KRW (12.8 trillion KRW to 13.2 trillion KRW), respectively."

Sungjin Kang, a researcher at KB Securities, also explained, "Despite the increase in incentives due to intensified competition, Kia still demonstrates the possibility of margin expansion through segment enlargement and brand value enhancement."