Recruiting Small Business Cafes for Winter Season Starbucks Win-Win Beverage Sales

Supply of Approximately 60,000 Mutual Growth Beverages: Around 400 Cups per 150 Small Business Cafes

The Win-Win Growth Committee announced that from the 28th of this month until the 10th of next month, it will publicly recruit individual small business owner cafes to sell the winter season win-win beverages in collaboration with Starbucks.

The win-win beverages are limited edition seasonal drinks newly developed by the Starbucks beverage development team using domestically produced agricultural products. This win-win program supplies the raw materials and recipes necessary to make the win-win beverages free of charge to individual small business owner cafes for sale.

Photo by Starbucks Korea

Since the first summer season Hanra Mungyeong Sweety was introduced in 2022, a total of five win-win beverages have been launched, including Real Gongju Chestnut Latte (Winter 2022), Okcheon Pumpkin Latte (Summer and Winter 2023), and Yuzu Plum Ade (Summer 2024). The sixth win-win beverage this time is expected to be released as tea or latte varieties suitable for the winter season.

This winter season's win-win beverages can be tasted through 150 small business owner cafes selected via public recruitment, with approximately 400 cups per cafe, totaling 60,000 cups of win-win beverages to be supplied.

Participation details can be found on the Win-Win Growth Committee website and the National Cafe Owners Cooperative Naver Cafe. Any individual business owner operating a small business owner cafe that is not a franchise can apply.

After the application deadline, the motivation for application, cafe information, and the necessity of support for the small business owner cafe will be comprehensively reviewed for selection. The results will be announced on the Win-Win Growth Committee website on the 18th of next month.