KOSDAQ-listed Exion Group is undertaking a major business restructuring for the first time in 23 years and is introducing healthcare strategic products to expand its profitability portfolio.
Exion Group announced on the 25th that it will exclusively launch the electrical muscle stimulation (EMS) training device ‘Miracle20Play’ through TV home shopping. The first broadcast will be live on CJ O Shopping for one hour starting at 4:20 PM on the 27th.
Miracle20Play is an all-in-one digital healthcare device capable of strength training, dieting, body shaping, and massage. It uses modulated mid-to-low frequency waves of 2000 to 6000 Hz to stimulate deep muscles, effectively trimming excess fat, removing abdominal fat, and increasing muscle mass in a short period.
It is the first domestic EMS medical device to receive approval from the U.S. Food and Drug Administration (FDA). Although it belongs to the affordable category, it is evaluated as competitive because it has the same functions and key materials as the premium line ‘Miracle20Home’ but at a lower price.
The broadcast will feature promotions such as ▲60-month subscription ▲additional EMS suit giveaway ▲partial EMS management device giveaway ▲30,000 Wizwid points credit.
Exion Group explained that such aggressive promotions are unusual. The company stated that the reason for focusing on healthcare devices is that it is a category expected to generate stable sales in the long term.
In fact, healthcare products have the advantages of being less affected by seasonal variables, having high profit margins, and being easy to manage in terms of storage, inventory, and transportation. Especially, with the rising status of K-Beauty in the global market, there is great expectation that it can serve as a foothold for overseas market entry. The company is determined to use healthcare-related business as a catalyst for generating profitability for Wizwid.
An Exion Group official said, “Noting the increasing consumer interest in healthy, natural lean muscles, we started planning new products with manufacturers early this year and acquired production and sales rights,” adding, “On the 27th, you will be able to meet the most innovative EMS training device through CJ O Shopping.”
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