Hyundai Motor Company Hosts 'Hyundai Big Town' Commercial Vehicle Exhibition Event

Hyundai Motor Company announced on the 25th that it will hold a commercial vehicle exhibition event, 'Hyundai Big Town,' for two days starting from the 26th of this month at the Seoul Land Picnic Plaza in Gwacheon-si, Gyeonggi Province.

At this event, 15 types of commercial vehicles will be exhibited, including Mighty, Pavise, Xcient Pro, ST1, and hydrogen electric trucks and buses.

In addition to the exhibition program, there will be business programs for prospective commercial vehicle customers and participatory programs for family visitors.

For the business program, Hyundai will prepare ▲ Cargo Startup Academy for prospective commercial vehicle entrepreneurs ▲ Test drives allowing participants to directly drive commercial vehicles (ST1, Pavise, Xcient) ▲ 'Truck Self Care Class,' a maintenance and repair education session for major truck models (Mighty, Pavise, Xcient) led by Hyundai A/S experts.

The participatory programs include the Big Town Soccer Game, where visitors score points by kicking a ball into a soccer goal painted with Hyundai truck and bus lineups; the Special High-Top Life Photo Booth inside the cargo bed of the ST1 special high-top model with a high ceiling; and the Hydrogen Electric Airball Game, which allows participants to experience the principles of hydrogen electric vehicles.

Visitors who purchase Seoul Land admission tickets can attend the event. Hyundai plans to offer prizes such as a one-night stay at Jeju Haevichi Hotel through a lucky draw event, where visitors can collect stamps throughout the venue to enter the gift raffle, and an SNS review event.

A Hyundai official said, "This event was prepared to provide prospective commercial vehicle customers with information about vehicles and the cargo industry and to offer general visitors the opportunity to experience Hyundai's commercial vehicles," adding, "It will be an opportunity for visitors to feel the various charms of Hyundai's commercial vehicle lineup."