Export Amount of 32.5 Billion KRW in the First Half of This Year
Domestic Sales Surpassed for the First Time
Expansion of Export and Establishment of Overseas Production Lines
'Pepero,' the chocolate stick snack representing Lotte Wellfood, is expanding its presence in overseas markets.
In the first half of this year, Pepero's export value reached approximately 32.5 billion KRW, growing about 30% compared to the same period last year and surpassing domestic sales (31.5 billion KRW). This is the first time that Pepero's overseas sales have exceeded domestic sales on a half-year basis.
Since 2020, Lotte Wellfood has been conducting integrated global marketing for Pepero under the same slogan both domestically and internationally. As of last year, Pepero is sold in over 50 countries overseas, with export revenue reaching about 54 billion KRW. This represents growth of more than 80% compared to before the implementation of the global integrated marketing.
Following last year, Lotte Wellfood has reappointed 'NewJeans' as the global ambassador and is launching an integrated global campaign for Pepero Day. The target countries have also increased from 13 last year to 15 this year.
Going forward, the company plans to develop Pepero into a global mega brand with sales of 1 trillion KRW. To grow Pepero into a global top 10 and Asia's number one brand by 2035, Lotte Wellfood will expand exports to Southeast Asia and North America and establish overseas production lines.
In January this year, India was selected as the first overseas production base, and Lotte India, the local subsidiary, decided to invest approximately 2.1 billion rupees (about 33 billion KRW) in new facilities at the Haryana factory for local production of Pepero.
From mid-next year, the company plans to secure idle space within the Haryana factory to build automated production lines for products with high local demand, such as Original Pepero and Crunky Pepero. Through this, the company expects to expand domestic sales in India and enable exports to neighboring countries.
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