Free gift with purchase of 17 drinks including 3 mission beverages
Introducing this year's new portable lamp
Starbucks Korea announced on the 23rd that it will hold the ‘2024 Winter e-Frequency’ event from December 1 to December 31.
This event offers gifts to customers who complete e-sticker collection by purchasing a total of 17 manufactured beverages, including 3 mission drinks, through Siren Order or in-store purchases.
This year, a total of eight gifts will be presented, including the planner, which has been loved as a winter season item for a long time, the calendar that was first released last year and gained high popularity, and the portable lamp, introduced for the first time as a winter item.
First, the ‘Starbucks 2025 Planner,’ created in collaboration with Moleskine, consists of three types: two daily planners (in green and pink colors) for recording everyday life, and one undated planner (in brown color) that allows free date entry and notes.
In particular, this year, reflecting diverse customer lifestyles, Starbucks has partnered with the global note-taking app ‘GoodNotes’ to introduce a digital planner for the first time in the Starbucks winter e-Frequency event. The digital planner will be provided through the Starbucks app to customers who receive the planner, offering various page layouts and customizable stickers to suit individual preferences, delivering a unique digital experience especially for customers familiar with tablets and digital planners.
The new winter item, the ‘Starbucks Portable Lamp’ series of four, was developed in collaboration with Bonakia, a design lighting specialist brand. It was specially made for the winter e-Frequency gifts, inspired by two of Bonakia’s signature designs featuring soft curves and a modern atmosphere.
The portable type is easy to carry, rechargeable, and offers three levels of brightness adjustment, enhancing practicality and convenience. Two lamp designs are available, each in green and white colors.
The calendar has also been upgraded. The ‘Starbucks 2025 Calendar’ was created in collaboration with artist Lee Heejo, who is managed by PBG (Print Bakery’s artist management brand) and was named one of Forbes Korea’s 30 under 30 in 2024 (ART). The calendar features 13 emotional paintings under the theme of ‘Coffee Moments.’
Designed as a wall-hanging calendar, it allows all 13 pages to be hung at once and torn off one by one as the months pass, improving usability compared to last year. Additionally, the illustrated parts can be cut out and displayed as artwork in frames or on walls.
The winter e-Frequency mission drinks include five new Christmas season beverages launching on November 1 and Reserve category manufactured drinks. E-sticker collection and gift reservations can be made through the mobile reservation system within the Starbucks app from November 1 to December 31.
The gifts are produced in limited quantities and are available on a first-come, first-served basis by store and date. Once all prepared items are sold out, they will be replaced with three free tall-size beverage coupons.
Kim Beom-su, Starbucks Marketing Manager, said, “We have prepared various gifts, including the planner symbolizing Starbucks’ winter, to express our gratitude to customers who have shown endless love for Starbucks throughout the year.” He added, “We hope everyone will join us in warmly closing and starting the year with the Starbucks e-Frequency event.”
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