[Today's New] Innocean, Bostokki Character 'Muscle Cooling Body Conditioner' and More

Seven Eleven, Two Types of Premium New Rice
Dunkin, Launches Spam English Muffin

On the 17th, the distribution industry introduced new products. Innocean, the advertising affiliate of Hyundai Motor Group, unveiled a new product of its self-developed IP character 'Bostokki'?the In-shower Body Lotion. Convenience store chain 7-Eleven launched two types of premium small-quantity fresh rice targeting one- to two-person households, and Dunkin collaborated with the canned ham brand 'Spam' to introduce a muffin.

Bostokki 'In-shower Body Lotion' New Product

Bostokki's new product, 'Bostokki Muscle Cooling Body Conditioner.'
Photo by Innocean

Innocean released a new product of its self-developed intellectual property (IP) character 'Bostokki' called 'Bostokki Muscle Cooling Body Conditioner.' This is the first product introduced by the fitness enthusiast brand MMM. It is an in-shower body lotion applied all over the body after body wash during a shower and then rinsed off. Containing menthol, it provides a cooling effect when massaging sore muscles during the shower. The product is available for purchase on Naver Smart Store 'Made for Muscle Mania.'

High-Quality Small-Quantity Premium Fresh Rice

'Mimijeong Miso Sinyeoju Jache Ssal' and 'Mimijeong Miso Koshihikari' introduced by Seven Eleven [Photo by Seven Eleven]

7-Eleven is launching two types of premium small-quantity fresh rice for 2024. The fresh rice offered by 7-Eleven includes 'Mimijeongmiso Sinyeoju Jachaesal' and 'Mimijeongmiso Koshihikari,' each packaged in 1kg portions priced under 10,000 KRW. This is the first convenience store industry product planned in collaboration with Park Jaehyun, an internationally certified rice expert and 'Rice Sommelier.' 7-Eleven designed this product to allow one- to two-person households to purchase fresh rice conveniently, and the milling date is printed on the back of the package.

Dunkin Meets 'Cooking Cheat Key' Spam

Dunkin collaborated with Spam to launch the 'Spam English Muffin'
[Photo by SPC BR Korea]

Dunkin, operated by SPC B&R Korea, partnered with the canned ham brand 'Spam' to launch a hot sandwich menu item called 'Spam English Muffin.' The new Spam English Muffin is a newly introduced menu item that adds the cooking cheat key Spam to Dunkin’s steady seller, the 'English Muffin.' It targets young consumers seeking familiar yet new flavors amid recent spin-off products and modish consumer trends. The English muffin is filled with an egg patty, cheese, and Spam, making it a satisfying meal.