Gyeongnam Pharmaceutical, a leading company in over-the-counter medicines, announced on the 17th that it will sponsor and participate in the ‘2024 One Step Further Campaign’ jointly hosted by the Korea Consumer Forum and Brand Society.
The ‘Now, One Step Further’ campaign is a project that started on the 9th of last month and will run until December 1st. The campaign consists of major events supporting the challenges and goals of young people, including ‘Break 4’, ‘Challenge, Routine 21’, and ‘The Peak Challenge’.
One of the three main events, ‘Break 4’, was held on the 12th at Mangwon Hangang Park in Mapo-gu, Seoul, attracting the participation of over 10,000 citizens and receiving significant attention. ‘Break 4’ is a project aimed at helping young people overcome their limits, where participants challenged four missions including a physical 4-type challenge, competing fiercely while receiving support from citizens.
Gyeongnam Pharmaceutical cheered on the young participants in ‘Break 4’. Additionally, at the activity zone set up at the event venue, the company engaged with visitors through game events, distributing and promoting its flagship vitamin C brand product, Lemona.
A representative from Gyeongnam Pharmaceutical said, “We are pleased to participate again this year in the ‘Now, One Step Further Campaign’ following last year, supporting the courageous participation of young people. We expect to build trust with the youth and expand customer touchpoints through the campaigns continuing until December.”
Meanwhile, ‘Challenge, Routine 21’ is an online project where young people practice goals they set for 21 days and share the process on social media. ‘The Peak Challenge’ involves 120 participants dividing into groups to climb five major mountain ranges?Bukhansan, Seoraksan, Odaesan, Songnisan, and Gwanaksan?challenging the combined height of 4,807 meters, equivalent to Mont Blanc.
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