Gumi Hanwoo Brand Launch Event and Introduction of Various Agricultural and Livestock Products
Strengthening Win-Win Cooperation with Seoul, Establishing Partnership through Friendly Exchange Agreement
Gumi City in Gyeongbuk will hold the ‘Gumi Local Food Festa’ at Seoul Plaza from 10 a.m. on the 22nd, where visitors can enjoy and taste Gumi.
This event is designed to introduce Gumi’s fresh agricultural and livestock products and food brands to Seoul citizens, and to strengthen win-win cooperation with Seoul for regional development.
The main program includes the first launch event of the Gumi Hanwoo brand at 3 p.m. Gumi, as a city with a slaughterhouse, can supply fresh Hanwoo beef at all times, offering Seoul citizens Gumi Hanwoo at reasonable prices.
Following this, at the opening ceremony, Seoul Mayor Oh Se-hoon and Gumi Mayor Kim Jang-ho will sign a business agreement to strengthen friendly exchanges for Seoul-Gumi win-win cooperation. Since the cooperation between the two cities began in 2019, this agreement will further solidify the partnership with enhanced cooperation details.
Seoul and Gumi also share a deep historical connection. The first internet connection in South Korea was established between Seoul and Gumi. Now, the two cities are building a closer cooperative system as partners in economic, cultural, and industrial development.
At the event venue, various local food booths from Gumi will be set up. Fresh agricultural products such as Gumi rice, fruits, sweet potatoes, mushrooms, and fermented sauces will be showcased, along with various foods produced in Gumi, including the frozen gimbap brand ‘Olgot Gimbap,’ which has recently gained popularity in the U.S., as well as tteokbokki, jjukkumi (webfoot octopus), and macarons.
A promotional booth for Gumi’s representative festival, the ‘Ramen Festival,’ will also be installed. The Ramen Festival, held from November 1 to 3, will be promoted with sculptures and photo zones to attract visitors’ attention.
Mayor Kim Jang-ho said, “This Gumi Local Food Festa is an important opportunity to widely promote Gumi City,” adding, “We will do our best to thoroughly prepare and fully convey the charm of Gumi, where cutting-edge technology and romance coexist, to Seoul citizens.”
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