Lotte Mart & Supermarket Celebrate 9th Anniversary of 'Yorihada' with Brand Festa

Up to 40% Off... Free Cooler Bag & Earn L.Points

Lotte Mart and Super announced on the 16th that they will hold the 'Yorihada Brand Festa' starting from the 17th to celebrate the 9th anniversary of the launch of their home meal replacement (HMR) private brand (PB) Yorihada.

Shopping scene at the Cooking Corner of Lotte Mart Zeta Plex Seoul Station branch.
[Photo by Lotte Mart]

The Yorihada Brand Festa is a large-scale PB discount event commemorating the launch of the Yorihada brand, held only for two weeks in October each year. Forty carefully selected Yorihada staple food items will be sold at discounts of up to 40%. Representative products include 'Yorihada LA-style Flower Ribs (600g)', 'Yorihada Chadol Doenjang Jjigae (640g)', 'Yorihada Mat Kimchi (900g)', 'Yorihada Traditional Korean Japchae (225g)', and 'Yorihada Thinly Sliced Pork Belly Fried Rice (250g)'.

Lotte Mart and Super will also run promotions such as gifts and L.Point rewards for customers who purchase Yorihada products. Customers who purchase more than 30,000 KRW of the 40 event items will receive a 'Yorihada Cooler Bag' on a first-come, first-served basis, and customers who purchase seven event items will earn 1,000 L.Points through stamp accumulation using the Lotte Mart GO application.

In addition, Lotte Mart and Super will release a special Yorihada video content titled 'Ji Seok-jin Also Easily Cooks with Yorihada.' The video features Ji Seok-jin, who is inexperienced in cooking, easily preparing a nine-course meal using Yorihada products and serving it to invited guests. Moon Kyung-seok, head of the Food PB Development Team at Lotte Mart and Super, said, "Since Yorihada has consistently received positive responses from customers after the brand revamp, we prepared the event with the largest number of items and the highest discount rates ever to repay customer support." He added, "We will continue to offer convenient meals with reasonable prices and excellent quality."