Naver Launches 'FeedMaker' Program to Assist Blog Content Creation

Homepage Feed Content Creation Training and Reward Support

Naver announced on the 15th that it will recruit the first generation of 'Feed Makers' to be active in the second half of 2024. Feed Makers is a program that supports blog creators with content production education and rewards to enhance their ability to create feed-type content optimized for mobile environments.

Blog creators who wish to participate can select one category from ▲Restaurants & Cafes ▲Food ▲Fashion ▲Beauty ▲Living ▲Travel ▲Outdoor in the Feed Maker recruitment page and submit the URL of their blog content suitable for the selected category. Selected creators will work as Feed Makers for about four months from October 18th to March 9th, 2025. They must publish more than 10 blog contents each month.

Naver is recruiting the first generation of 'Feed Makers' who will be active in the second half of 2024.

Naver plans to select a total of 700 blog creators. Various rewards will be provided to the selected Feed Makers. Through Naver Business School, Naver staff will directly introduce the Home Feed service and provide related education such as know-how for writing blog content that performs well on Home Feed. They also plan to introduce customized content production know-how and real cases through newsletters.

All creators who meet the activity condition (publishing 10 or more blog contents per month) will receive 100,000 won worth of Naver Pay points monthly as activity fees. Naver will also select outstanding creators in each category every month and provide additional incentives of up to 500,000 won.

The Naver app Home Feed is growing as a stage where creators can showcase their content. In the third quarter of this year, the number of Home Feed users and content clicks increased by 22% and 86%, respectively, compared to the first quarter.

Lee Jae-hoo, head of the Naver app division, said, "Through the Feed Maker program, we hope that Naver blog creators will flexibly adapt to the changing mobile environment and discover new growth opportunities as creators." He added, "We will continue to strengthen the connection between creators who produce quality content and users, and do our best to make the Naver app a platform where various contents and trends can be explored and discovered."