[Featured Stock] Nobel Literature Prize Beneficiary Stock... Yes24 Hits Upper Limit for 2 Consecutive Trading Days↑

Yes24 has hit the upper price limit for two consecutive trading days.

On the 14th, as of 9:45 AM, Yes24 was trading on the KOSDAQ market at 8,290 KRW, up 1,910 KRW (29.94%) from the previous trading day. It also recorded the upper price limit on the 11th.

After winning the Nobel Prize in Literature, books written by author Han Kang have benefited from the award, selling over 500,000 copies exclusively at major bookstores Kyobo Bookstore and Yes24.

At Yes24, 270,000 copies of books written by Han Kang were sold from the night of the 10th until 2 PM on Sunday.

The holding company Hanse Yes24 Holdings was also trading at 7,360 KRW as of 9:46 AM on the same day, up 1,510 KRW (25.81%) from the previous trading day.

Amid this unprecedented enthusiasm, the 'Nobel Prize in Literature' halo effect is expected to continue in the bookstore industry for the time being.

Looking at the real-time bestseller rankings, both Kyobo Bookstore and Yes24 are dominated by Han Kang's poetry and novels. Most of these books are being sold through pre-orders, indicating that demand still exceeds supply.

Following Han Kang's Nobel Prize win, not only books directly written by Han Kang but also songs mentioned by Han Kang are climbing the charts in reverse, spreading a popular 'Han Kang fever.' Meanwhile, books by her father, author Han Seung-won, are also gaining attention.