[Featured Stock] Hangang Effect?… Yes24 Soars to Upper Limit

Yes24, which experienced chaos with its site crashing due to an overwhelming number of orders following the news of Han Kang winning the Nobel Prize in Literature, surged to the upper limit price early in the trading session.

As of 9:05 a.m. on the 11th, Yes24 was trading at 6,380 KRW, up 29.81% (6,380 KRW) from the previous trading day, hitting the upper limit price early in the session.

The reason for Yes24's sharp rise in stock price is attributed to the news of Han Kang's Nobel Prize in Literature. Following the announcement, Han Kang's works sold like hotcakes, causing the Yes24 site to temporarily crash.