Gangbuk-gu Announces New Slogan: 'Gangbuk-gu, a Natural City That Empowers'

"I will create Gangbuk-gu where nature and city fully unite"

Lee Soon-hee, Mayor of Gangbuk-gu, is applauding as the slogan lantern is lit at the 'Gangbuk-gu Slogan Proclamation Ceremony.' Provided by Gangbuk-gu.

Gangbuk-gu, Seoul (Mayor Lee Soon-hee) announced on the 11th that it has adopted a new slogan for the district: ‘A Natural City Gangbuk-gu that Empowers,’ and held a slogan proclamation ceremony on the 8th.

In December of last year, Gangbuk-gu established the ‘2040 Gangbuk-gu Urban Development Plan’ to present a mid- to long-term vision for the district, which boasts a pristine natural environment. Based on this plan, the district has been steadily working toward balanced regional development that harmonizes the natural environment with urban infrastructure. Accordingly, the previous slogan, ‘Gangbuk-gu, a City of Historical and Cultural Tourism,’ was changed to ‘A Natural City Gangbuk-gu that Empowers,’ reflecting the commitment to develop into a city resembling nature that empowers residents’ lives and where everyone wants to live.

To encourage residents’ interest and participation in the new slogan, the district conducted an online preference survey for 19 days starting August 26, gathering opinions from 4,423 residents, which led to the finalization of the design and representative colors.

The Gangbuk-gu slogan proclamation ceremony was organized to introduce the new slogan to residents. Held around Beonchanggyo Bridge on the Uicheon Stream, the ceremony was attended by about 2,000 residents. After Mayor Lee Soon-hee shouted ‘A Natural City that Empowers,’ the residents echoed ‘Gangbuk-gu’ in unison, and lanterns embodying the greenery of Bukhansan Mountain and Uicheon Stream were lit. Everyone welcomed the new slogan with enthusiastic applause.

Mayor Lee Soon-hee stated, "I ask for the residents’ great interest and expectations for Gangbuk-gu’s new slogan,” and added, “We will continue to do our best to develop Gangbuk-gu into a high-quality natural city where people, the city, and nature harmonize, based on its pristine natural environment.”