‘S.tyle select’ Launches in Korea for the First Time
Eight Overseas Fashion Accessory Brands Join
"Calling all Shinkku and Baekku fans in their 20s and 30s!"
On the 7th, Shinsegae Centum City opened its self-planned seasonal accessory select shop 'S.tyle select' for the first time nationwide on the first basement floor.
Recently, as the trend of decorating items such as 'Shinkku' (shoe decoration) and 'Baekku' (bag decoration) has been spreading among people in their 20s and 30s, allowing them to enjoy great satisfaction at relatively low prices, sales of fashion accessories have also been on the rise.
After the store was renovated late last year around the eyewear brand 'Gentle Monster,' which is popular among people in their 20s and 30s, and the in-house jewelry select shop 'S.tyle accessory,' sales of sunglasses and jewelry have increased by 33% and 22%, respectively, to date. Among these, sales and customer numbers in the 20s and 30s segment have grown by 40% and 35%, respectively, effectively attracting young customers.
By opening its own accessory shop curated by Shinsegae's carefully selected MDs, the store offers a wide range of high-sensitivity fashion accessories as well as 'easy pickup' souvenirs at various price points, making it accessible even for people in their 20s and 30s with relatively limited purchasing power.
S.tyle select features a total of 19 MDs, including 8 overseas accessory brands introduced for the first time in Korea and popular casual brands on social media, creating an "accessory shop that's fun to browse."
Exclusive overseas brands include 'Lacerichurgato,' known for its lovely bag designs, and 'Inoui Edition,' a bag brand also available at French department stores such as Lafayette and Samaritaine, with prices ranging from 80,000 to 300,000 KRW.
Additionally, 'Moamong,' where artisans handcraft every product, offers scarves with warm colors and soft textures (priced between 90,000 and 160,000 KRW), while the American eco-friendly brand 'Pluff,' which uses natural materials, presents picnic items (priced between 20,000 and 60,000 KRW).
Among domestic brands, 'Point of View,' which is well-known among people in their 20s and 30s for its trendy products, suggests vintage paperweights and leather pouches. 'Blooming Tail,' which produces its own designs, introduces small accessories such as keyrings and phone cases, priced between 10,000 and 50,000 KRW.
To celebrate the opening, the department store announced that all brands at S.tyle select will be available at a 10% discount (excluding some items) until the 20th.
Next to the accessory shop, nine leading seasonal accessory brands, including Calvin Klein, Pras, and A.Testoni, have completed their renovations and are presenting new FW products. These brands are offering a variety of benefits, including special discounts of up to 50%, 20% off new arrivals, and gifts with purchase depending on the amount spent.
Kwon Taewoo, head of the overseas accessories team at Shinsegae Centum City, said, "By opening our own accessory shop, we've increased the freshness of our product range and focused on targeting customers in their 20s and 30s," adding, "Through next year's renewal, which will include shoes and handbags, we will boast a lineup of fashion accessories with the highest preference among young customers."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
