Diageo, Guinness PL Limited Edition Package
Shinsegae International, 'La Bruket Wellbeing Lip Balm Collection'
On the 7th, the distribution industry introduced new products. Dongseo Food launched five new Kanu capsule coffee products, and Diageo released a limited edition Premier League package of the Irish stout Guinness. Sapporo revamped and reintroduced Sapporo Draft Beer 70 with significantly reduced purine content, and Shinsegae International launched a new lip balm from the Swedish brand L:A BRUKET for the changing seasons.
Dongseo Food Launches Five New Kanu Capsule Coffee Products
The newly released products include two capsules exclusively for the Kanu Barista machine (▲Kanu Eternal Mountain ▲Kanu Serenity Moon Decaf) and three Nespresso-compatible capsules (▲Kanu Single Origin Ethiopia ▲Kanu Single Origin Colombia ▲Kanu Single Origin Indonesia). Kanu Eternal Mountain blends strongly roasted beans to deliver a rich chocolate flavor. Kanu Serenity Moon Decaf blends Ethiopian and Colombian beans to offer a crisp and clean mild acidity reminiscent of green apple, and as a decaffeinated product, it is characterized by being easy to enjoy even in the evening.
Diageo Releases Limited Edition Guinness Premier League Package
Guinness has been designated as the official beer and official non-alcoholic beer of the English Premier League (PL) for four years starting from the 2024-2025 season. The special package cover features images of players from four of the 20 clubs participating in the 2024-2025 season. The package set consists of six Guinness Draft products and a limited edition Guinness glass.
‘Sapporo Draft Beer 70’ Relaunched
‘Sapporo Draft Beer 70’ uses carefully selected malt and premium aroma hops to preserve the unique taste and aroma of lager while considering health. Although the alcohol content remains the same as the original Sapporo beer at 5%, the product features a 70% reduction in carbohydrates and purines, which are known causes of obesity and gout. The renewal includes an increased amount of hop flavoring and improved smoothness characteristic of draft beer. The packaging has also changed from the original green color to white, highlighting the reduced carbohydrate and purine content at the top of the package to emphasize that it is a draft beer with reduced levels of these two components.
Shinsegae International Launches ‘L:A BRUKET Wellbeing Lip Balm Collection’
Swedish natural lifestyle brand L:A BRUKET, imported and sold by Shinsegae International, is launching a new lip balm product for the changing season. The new ‘SOS Lip Balm’ is cleverly named to signify blowing away lip skin stress moments with the refreshing coolness of mint. It features a refreshing peppermint scent and provides soothing effects the moment it is applied, as well as caring for dry lips to keep them soft and moisturized. The ‘Goodnight Lip Balm,’ with a fresh orange blossom scent, calms rough lips before sleep as its name suggests and helps quickly and comfortably improve lip skin condition.
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