‘Maurice & Boris Popup Store’ Planned by Yoo Byungjae, Held in Seongsu

- Popup Store Planner Yoo Byungjae's Maurice & Boris Popup Store Opens in Seongsu
- Differentiated Experience Offered with Large Four-Leaf Clover Field and Experience Zone Planned by Yoo Byungjae

Broadcast writer Yoo Byung-jae took on the role of a popup store planner himself, and the popup store ‘Morris & Boris Lucky Dungeon,’ which attracted great attention even before its opening, opened during the golden holiday period in October.

Held from the 2nd (Wednesday) to the 13th (Sunday) at Yeonmujang-gil in Seongsu-dong, Seoul, between 11 a.m. and 8 p.m., ‘Morris & Boris Lucky Dungeon’ operates under the unique concept of “Unlucky me in reality becomes the Luck King in this world’s Lucky Dungeon?!”

In August, Yoo Byung-jae announced his transformation into a popup store planner through a live broadcast with ‘Yuyumun (Yoo Byung-jae, Yoo Gyuseon, Moon Sang-hoon)’ on his YouTube channel, actively communicating with subscribers from the planning stage. During this process, he actively incorporated ideas suggested by subscribers to complete a unique experiential popup store.

‘Morris & Boris Lucky Dungeon’ is an experiential event where participants challenge a total of four quests: △ Lucky Dungeon Exchange △ Mouth of the Lucky Villain △ Mellow Rescue Room △ Lucky Four-Leaf Clover Field. Collecting all the Luck Stones makes you the Luck King.

In particular, the large four-leaf clover field and experience zone planned by Yoo Byung-jae are unique spaces that can only be seen at this popup store. At the ‘Lucky Four-Leaf Clover Field,’ which participants who rescue Mellow from the ‘Villain’ Yoo Byung-jae can visit, visitors can find four-leaf clovers among real clovers and create and keep their own lucky goods.

Participants can choose one of the four Morris & Boris characters before entering the popup store to join the event. On the first floor of the Lucky Goods Zone, a special Pig Bar is given free upon following the Instagram account. The Goods Zone offers various attractions and activities, including a Luck Stone exchange, Yoo Byung-jae goods and Morris & Boris goods, a random draw, and a Mellow mirror photo zone.

Yoo Byung-jae said, “I completed the space by gathering various opinions from subscribers to show a unique luck-themed popup store,” adding, “I will visit Seongsu again during the operation period as well as on the opening day to have a fun time with visitors.”

Meanwhile, Morris & Boris and Mellow are cute characters conducting secret luck research at a cafe called ‘Kkulreok Delivery.’