Hana Bank Holds Inauguration Ceremony for 1st Generation 'Aibuja' Supporters

20 Parent Members, Active for 4 Months

Hana Bank announced on the 30th that it held a launch ceremony for the supporters of 'iBuja,' an experiential financial platform for the Alpha generation, at its headquarters located in Euljiro, Jung-gu, Seoul on the 27th.

Hana Bank's mobile application iBuja is a 'financial parent tech' service used jointly by parent members and child members. Child members can receive allowances through the iBuja app and directly experience activities such as saving, spending, growing, and sharing, which helps them develop proper financial habits.

Hana Bank selected 20 first-generation supporters composed of parent members to actively listen to customer feedback on the iBuja service and reflect it in service improvements and advancements.

The selected supporters will continue their activities over the next four months by undertaking various missions and educational programs prepared by Hana Bank, including ▲ priority experience of new iBuja services ▲ proposing financial education content through iBuja ▲ participating in child career counseling.

Meanwhile, the iBuja service has been continuously revamped to enhance customer convenience, such as allowing foreigner registration for multicultural families starting in May. Since surpassing 1 million cumulative subscribers in May 2023, the total number of subscribers has increased to 1.56 million, including 760,000 child members.