Samsung Electronics Hosts 'Galaxy Watch Ultra' Experience Event at Korean Cycling Competition

Santini Hosts Watch Experience Event at Chungju Gran Fondo
Collaboration with Global Bicycle Brand 'Trek Bicycle'

Samsung Electronics announced on the 30th that it held a Galaxy Watch Ultra experience event at the '2024 Santini Chungju Granfondo' cycling race held on the 28th in Chungju, Chungbuk, in collaboration with the global bicycle brand 'Trek Bicycle.'

'Santini Chungju Granfondo' is a famous domestic cycling race, with about 2,000 participants this year riding the Granfondo (119 km) and Mediofondo (67 km) courses.

On the 28th, Samsung Electronics held a 'Galaxy Watch Ultra' experience event at the '2024 Santini Chungju Granfondo' cycling race in collaboration with Trek Bicycle. Photo by Samsung Electronics

Samsung Electronics operated a test ride booth featuring the cycling-specialized 'Galaxy Watch Ultra' and the 8th generation Madone bicycle for race participants in collaboration with official sponsor Trek Bicycle.

Participants directly experienced the cycling-specific features of the 'Galaxy Watch Ultra,' including ▲durability that withstands temperatures from minus 20 degrees to 55 degrees Celsius ▲a large-capacity battery that can last up to 100 hours in power-saving mode ▲dual GPS for precise location tracking. They also measured various health indicators such as heart rate and stress index using the 'Galaxy Watch Ultra.'

Participants showed great interest in the experience of measuring 'FTP (Functional Threshold Power),' the maximum average exercise intensity indicator that can be sustained for about one hour through approximately four minutes of cycling, using 'Galaxy Artificial Intelligence (AI).'

An event was also held where participants who left reviews of their experience on social networking services (SNS) at the on-site booth were entered into a draw to win prizes such as the Galaxy Watch Ultra, a special discount coupon for the Galaxy Watch Ultra Cycle Package, and Helinox chairs.

Park Sang-hoon, a cyclist who participated in the race, said, "I referred to the average heart rate, calories burned, and average speed measured by the Galaxy Watch Ultra to conduct my cycling training, which greatly helped improve my skills," adding, "I was able to adjust my daily training volume by referring to the 'Energy Score,' which informs me of my daily condition."