[Click eStock] "Messei Award, Focus on Large-scale Exhibitions in Q4"

On the 30th, KB Securities analyzed that Messe Isang will host a promising and profitable exhibition in the fourth quarter of this year.

Kim Hyun-gyeom, a researcher at KB Securities, stated in a report on the same day, "The fourth quarter is expected to achieve record-breaking quarterly and annual performance due to the hosting of large-scale exhibitions, which deserves attention," and analyzed, "This year's expected performance is sales of 65.3 billion KRW, operating profit of 14.2 billion KRW, and net profit of 11.3 billion KRW, representing increases of 28.5%, 26.8%, and 101.8% respectively compared to the previous year."

First, the 'Korea International Defense Industry Exhibition (KADEX2024),' Asia's largest defense industry exhibition officially sponsored by the Ministry of National Defense, the Army Headquarters, and the Defense Acquisition Program Administration, will be held from October 2 to 6. The exhibition will be attended by 48 delegations from 30 countries, including defense ministers, army chiefs of staff, and heads of defense acquisition agencies, with participation from 365 defense companies from over 50 countries (1,432 booths). It is a large-scale defense exhibition expected to achieve the highest sales for a single exhibition, drawing significant attention.

Additionally, this week, Messe Isang will co-host the medical IT conference 'HIMSS APAC 2024' together with the Healthcare Information and Management Systems Society (HIMSS) of the United States. This event will coincide with the '2024 International Hospital & Medical Industry Fair (KHF),' Korea's top hospital and health tech industry exhibition held annually, maximizing synergy between the two events.

Furthermore, in November, Messe Isang will hold '2024 Mega Zoo (K-Pet Fair) Ilsan,' the largest pet industry exhibition in Korea. The exhibition is expected to feature over 700 companies, 1,200 booths, and attract more than 60,000 visitors, growing as a representative pet exhibition in Korea. Researcher Kim explained, "Currently, pet-related exhibitions account for about 20% of Messe Isang's total sales and are a key B2C exhibition to watch."