"Jin's Healthy Confidence Aligns with Laneige Brand Values"
Amorepacific announced on the 27th that its beauty brand Laneige has selected Jin, a member of BTS, as its global ambassador.
Laneige explained, "Jin's healthy confidence and bright energy have a positive impact on countless people around the world, and we believe these qualities align with our brand values."
Next month, Laneige will launch a campaign for its brand bestseller 'Cream Skin' featuring Jin. The campaign, which will be rolled out in the global market, is themed "The first step, the first moisturizing, ingeniously."
The bestseller 'Laneige Cream Skin Cerapeptide Refiner' has achieved cumulative global sales of 4.4 million units and ranked first in brand repurchase rate. It is a toner that provides simple yet effective moisturizing for all skin types. Using Laneige's unique high-pressure blending technology, it delivers moisturizing effects from the very first step after cleansing. In particular, it is said to increase skin moisture by 8 times immediately upon use and provide 120 hours of skin hydration.
The Cream Skin product, introduced with global ambassador Jin, is available through Olive Young and e-commerce channels. During the campaign period, various promotions will be held, including giving away an accordion photobook featuring previously unreleased portraits of Jin. Videos and content related to the Laneige and Jin Cream Skin campaign can be found on Laneige's official social media accounts.
Jin said, "I am happy to be working with Laneige for my first beauty model activity," adding, "Please look forward to seeing great things with Laneige, which is loved globally."
Meanwhile, Jin participated as a torchbearer for the '2024 Paris Olympics' held in Paris, France, last July. Laneige, which has expanded to 44 global regions, plans to enhance synergy in its global business by presenting various campaigns to customers worldwide through its collaboration with Jin.
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