Mertz Esthetics Unveils 10th Anniversary Photoshoot with Muse Han Yesul and Belotero

Belotero Celebrates 10th Anniversary in Korea with Actress Han Ye-seul's New Photoshoot Featured in Allure

[Allure October Issue Photoshoot (Provided by Allure)]

Global aesthetic leading company Merz Aesthetics (hereinafter Merz) announced that it has released a new photoshoot of Belotero® featuring actress Han Ye-seul in the October issue of Allure. This photoshoot, marking the 10th anniversary of Belotero®, was conducted with model Han Ye-seul under the theme “Confidence To Be (Beauty True to Oneself).”

Since selecting actress Han Ye-seul as the advertising model in 2021, Belotero® has consecutively launched two highly notable advertising campaigns, “Belotero®, the Filler That Fits Me” and “Belotero® Dense Adhesion.” Through these campaigns, it has begun to be recognized among younger generations as Han Ye-seul’s filler, conveying a sophisticated brand image.

For this 10th anniversary photoshoot, Merz Aesthetics Korea aimed to embody the message of “Beauty True to Oneself” that it pursues. Han Ye-seul not only showcased her mastery as a photoshoot artist by expressing healthy beauty ranging from bright and lively to poised and confident appearances, but also sincerely conveyed her own thoughts on “Beauty True to Oneself.”

Han Ye-seul, the muse participating in the 10th anniversary photoshoot, said, “I am delighted to take part in such a meaningful campaign photoshoot celebrating Belotero®’s 10th anniversary. Meeting Belotero® helped me find confidence and love myself more, so I would like to take this opportunity to express my gratitude.” She added, “As a model for Belotero®, I will strive even harder to sincerely deliver the message of ‘Beauty True to Oneself’ to many women.”

Meanwhile, Belotero®, which began sales in the Korean market in July 2014, offers fillers with high skin adhesion and volume effects through CPM™ (Cohesive Polydensified Matrix) technology. The CPM technology provides excellent volume effects and, even when applied to thin or highly mobile skin, offers minimal foreign body sensation and high durability. Belotero® consists of four lineups?Soft, Balance, Intense, and Volume?allowing customized treatments according to the treatment area and individual characteristics. It is currently sold in 95 countries worldwide, including approval by the U.S. FDA.