September Donghaeng Festival extended through the October 6 bridge holiday weekend

Major Online and Offline Promotional Event with Participation from Over 90 Leading Distributors

The Ministry of SMEs and Startups announced on the 26th that it will extend the September Donghaeng Festival until October 6th to coincide with the October bridge holiday period, aiming to continue boosting domestic consumption after Chuseok.

The Donghaeng Festival featured various discount events on products from small and medium-sized enterprises (SMEs) and small business owners in sectors such as food, beauty, and health, timed around the earlier-than-usual Chuseok holiday this year. As of the 24th, it recorded direct sales of 592.2 billion KRW both online and offline.

Minister Oh Young-joo of the Ministry of SMEs and Startups is purchasing products while visiting sales booths at the 'Donghaeng Festival Traditional Market Sales Event' held at Cheonggye Plaza in Jongno-gu, Seoul. (Photo by Yonhap News)

During the extended period, products suited to the autumn season, such as meat, seasonal fruits, clothing, bedding, and household goods frequently sought by customers, will be offered at discounts of up to 50%.

First, approximately 15,000 SMEs and small business owners will participate through 94 online and offline channels. Major domestic online shopping malls such as Coupang and 11st will offer discounts of up to 50% on SME and small business products. Additionally, two live commerce platforms, Grip and Kakao, will hold four live special price and coupon issuance promotions.

At the Happy Department Store in Mokdong, Seoul, a fall-themed fashion, accessories, and clothing exhibition will be held. Furthermore, 30 companies will participate in bundle discount and gift-giving events at the Mokdong SME product exclusive store (Panpan Shop) and three duty-free shops at Incheon Airport.

Lee Dae-geon, Director of Small Business Policy at the Ministry of SMEs and Startups, said, “With Armed Forces Day designated as a temporary holiday, we prepared the extension hoping it would bring some special benefits to SMEs, small business owners, and traditional market merchants during the golden holiday period,” adding, “We hope the extension of the Donghaeng Festival will contribute to stimulating consumption.”