'MZ Generation Targets "Value Consumption"... Hyundai Department Store Launches "Be Clean Beauty Week" for the First Time'

Simultaneous Launch of BeClean Stores at Four Locations Including The Hyundai Seoul

Hyundai Department Store announced on the 26th that it will hold the "1st BeClean Beauty Week" at four BeClean stores, including The Hyundai Seoul, from the 27th of this month to the 10th of next month.

BeClean is a clean beauty select shop first introduced by Hyundai Department Store in the industry, selling sustainable beauty products that contain natural ingredients or are produced without animal testing. The first store opened in 2021 at The Hyundai Seoul, followed by stores in Pangyo, Mokdong, and Jungdong, currently operating four locations.

During this event, customers can find special-priced products from about 70 beauty brands carefully selected by Hyundai Department Store. Featured products include Hubble Room's "Kombucha Vegan Collagen Cream" (19,000 KRW), Tailor Scents' "Garden Breeze White" (500㎖, 58,650 KRW), and Oscent's "Air Perfume" (15,000 KRW), among others.

On the B2 floor of the Mokdong store, a BeClean mega pop-up store will be held from the 27th to the 3rd of next month. The mega pop-up store will host simultaneous pop-up events from 21 brands, along with experiential events such as a skin MBTI test conducted as a free diagnostic service.

Various promotions will also be offered. Customers visiting the pop-up store will receive free samples such as moisturizing cream and hand wash on a first-come, first-served basis, and those who purchase over 70,000 KRW will receive a random gift pouch (4 types) worth up to 70,000 KRW. Additionally, a special price event will be held daily, selling selected products to the first 100 customers for 990 KRW.

A Hyundai Department Store representative said, "Cosmetic ingredients that consider health and the environment align with the 'value consumption' trend of the MZ generation, making clean beauty popular especially among young people. We will continue to strive to introduce healthy and sustainable beauty products to more customers after this event."