Pop-up Store Opens in Seongsu-dong with 'Noeul' Concept
Kolon Industries FnC Division announced on the 25th that its outdoor brand, Kolon Sport, is partnering with world-renowned designer Wales Bonner to launch a collaborative product.
Grace Wales Bonner is a fashion designer from London who runs the brand Wales Bonner. Grace Wales Bonner rose to fame as a star designer after winning the 2016 LVMH Young Designer Prize and gained widespread recognition in Korea through a collaboration with Adidas.
This collaboration product focuses on the theme of "BORDERLESS," breaking down the boundaries between outdoor and fashion. It introduces 24 styles that add Wales Bonner’s unique color palette to Kolon Sport’s signature functional apparel. Key down products such as the "Hestia" and hiking shoes "Move," as well as Gore-Tex Windstopper jackets, have been reinterpreted and newly reborn through Wales Bonner’s perspective. Additionally, fleece padded jackets, sweaters, cargo pants, and more reflecting Wales Bonner’s sensibility are also presented.
To commemorate this collaboration, Kolon Sport will operate a popup store called "BORDERLESS" at 'EMPTY Seongsu' in Seongsu-dong from the 26th to October 8th, where customers can directly experience the Wales Bonner collaboration collection. The popup store is designed around the concept of "sunset," the boundary between day and night. It expresses the breaking down of boundaries between cultures, nature and city, and fashion and outdoor. Customers can simultaneously enjoy the ever-changing natural sunset scenery and the collaboration collection, directly experiencing the message of BORDERLESS.
A Kolon Sport representative said, “This collaboration with Wales Bonner is the first step to solidify Kolon Sport’s position as a global brand,” and added, “We look forward to customers meeting a more fashionable Kolon Sport at the popup store.”
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