Lotte Department Store Partners with Diageo Korea to Strengthen Luxury Single Malt Whiskey Selection

Limited Edition Single Malt Whiskey Exclusive Sale at Lotte Department Store

Lotte Department Store announced on the 25th that it will join hands with Diageo Korea to strengthen its luxury single malt whiskey product lineup.

Lotte Department Store and Diageo Korea signed a business agreement on the 24th. (From left, Yoon Woo-wook, Head of Food Division at Lotte Department Store, and Shin Hye-jung, Executive Director of Luxury Sales and External Cooperation at Diageo Korea)

On the 24th, Lotte Department Store signed a Memorandum of Understanding (MOU) for domestic business cooperation in the luxury single malt whiskey sector with Diageo Korea at Diageo Korea's headquarters located in Parnas Tower, Gangnam-gu, Seoul. The signing ceremony was attended by Yoon Woo-wook, Head of Food Division at Lotte Department Store, Yang Hyun-mo, Head of Wine & Liquor Team at Lotte Department Store, and Shin Hye-jung, Executive Director of Luxury Sales and External Cooperation at Diageo Korea.

This move was taken based on the judgment that limited edition and high-aged whiskeys have recently gained great popularity among consumers, aiming to quickly secure competitive products. In fact, the ultra-premium limited edition whiskeys "The Dalmore 40 Years (700mL, 37 million KRW)" and "Ballantine's 40 Years (700mL, 25 million KRW)," which were introduced as single bottles in Lotte Department Store's Chuseok limited edition sets, were sold out within a week of their release, receiving enthusiastic responses.

Through this MOU, Lotte Department Store will be able to exclusively sell in Korea the ultra-rare limited edition single malt whiskey series "Prima & Ultima Edition," as well as other limited edition and high-aged whiskeys. The Prima & Ultima Edition is Diageo Korea's premium whiskey series that selects only the most valuable rare single malt whiskeys. The name combines "Prima," meaning first, and "Ultima," meaning last, and so far, four series have been introduced. Going forward, Lotte Department Store plans to exclusively sell over 150 ultra-rare single malt whiskeys for the first time in Korea along with the Prima & Ultima Edition.

Yoon Woo-wook, Head of Food Division at Lotte Department Store, stated, “Starting with this MOU, Lotte Department Store will lead the industry by offering a variety of premium products, including limited edition and ultra-rare whiskeys. We will strive to provide new experiences to customers visiting Lotte Department Store while targeting the steadily increasing premium demand.”