'Eodigalga' Launch... 6.7 Billion Annual Data Learning
700 Billion KRW Sales Target This Year Driven by Data Business Growth
"50% Sales Growth Expected by 2027"
T map Mobility is launching a service that uses artificial intelligence (AI) to learn users' mobility data and recommend personalized places. The company also expressed its ambition to drive sales growth of over 50% by 2027 based on the accumulated data from the service.
On the morning of the 23rd, at the SKT Tower Suprex Hall in Jung-gu, Seoul, T map Mobility announced the launch of its AI place agent service, "Eodigalkka" (Where to go). The service plans to recommend places by learning from 6.7 billion mobility data points annually and eventually provide course suggestions as well. Lee Jong-ho, CEO of T map Mobility, stated, "By applying AI, we will enhance personalized place recommendations and offer connected experiences before and after mobility and place searches."
"Eodigalkka" consists of six main features: Nearby & Discovery, Place Details and Reviews, Certification Badges, Recommended Search, Recommendations During Travel, and Biz Place. The "Nearby" tab recommends popular places within distances ranging from 500 meters to 10 kilometers. Users can also explore places using filters such as time, gender, and age. The "Discovery" tab offers personalized place recommendations by region based on users' mobility patterns. The user interface (UI) allows users to switch between these two tabs to explore places.
User reviews are made more reliable by introducing the industry's first "Driving Certified Reviews," which only users who have actually driven to the location can write. These reviews are displayed separately within the place details from general reviews. Users can also review parking and driving experience information necessary when visiting by car. Reviews of popular restaurants from partner platforms are integrated and provided as well.
The "Certification Badges" are divided into two types. The Local Popular Badge automatically recommends restaurants frequently visited by neighborhood residents using data from users who have registered their homes. The T map Ranking Badge is awarded to the top 10 restaurants and cafes among the top 50 selected places based on the latest mobility counts within the region.
The "Recommended Search" feature allows keyword searches such as "Euljiro restaurants" or "Samgyeopsal restaurants" instead of specific place names. Based on the "Recommendations During Travel" service, the company plans to offer recommendations for restaurants along routes before and during travel in the future. The "Biz Place" feature enables business owners to directly manage detailed place information such as business hours, menus, and parking.
Jeon Chang-geun, head of product, said, "We will introduce AI-based course recommendation functions and large language model (LLM)-based conversational search features in the future."
T map Mobility plans to improve profitability by growing its data business using the data accumulated through the service. It aims to achieve data business sales exceeding 70 billion KRW this year and maintain sales growth of over 50% by 2027.
To this end, the company will expand traffic inflow from services other than navigation, such as "Eodigalkka," and nurture core data-based businesses by learning structured and unstructured information. It also plans to enhance data such as maps, road information, and real-time traffic information provided in B2C (business-to-consumer), B2G (business-to-government), and B2B (business-to-business) sectors, and expand partnerships for analysis services utilizing this data.
Alongside "Eodigalkka," T map Mobility will provide a marketing platform with coupons and customer information that business owners can use to advance the T map Biz Place service. The vehicle T map platform "T map Auto," currently supplied to more than 18 brands, will also be enhanced by combining vehicle and T map data to improve services.
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