Haengboknarae Shares Support for Food-Insecure Children and Social Venture Achievements at 'Social Value Festa'

Social Venture & Startup 'SOVAC Demo Day 2024'
Social Value Market Established for Selling Social Value Products

Happiness Narae Co., Ltd., an SK Group purchasing service company that reinvests all profits into creating social value, shared its achievements in supporting children at risk of food insecurity and fostering social ventures at the '1st Korea Social Value Festa' held on the 12th at COEX in Gangnam-gu, Seoul.

The 'Korea Social Value Festa,' held for the first time this year, is an event where over 250 organizations from the government, private sector, and academia participate to discuss solutions to social issues. It is hosted by the Korea Chamber of Commerce and Industry, with co-organizers including Social Value Connect (SOVAC), the Presidential Committee for National Cohesion, Hyundai Marine & Fire Insurance, Kolon Industries FnC, and COEX.

On the 12th, at COEX in Gangnam-gu, Seoul, during the side event 'SOVAC Demo Day 2024' of the '1st Korea Social Value Festa,' Kangsters, a company providing exercise solutions for people with disabilities, CEO Kim Kang is giving a presentation.
[Photo by Haengboknarae]

The social contribution network Happiness Alliance (secretariat Happiness Narae) raised awareness of the need for cooperation to solve social problems such as supporting children at risk of food insecurity and encouraged participation in social value activities through open sessions and experiential booths.

At the open session, Lee Hyun-yi, a model and broadcaster who is an ambassador for Happiness Alliance, appeared to emphasize the purpose of the Happiness Alliance’s key projects, 'Happy Dookki' and 'Happy Box,' and the value of sharing. Following this, stakeholders including local governments and general citizen representatives participating in Happiness Alliance projects took the stage to pack 'Happy Boxes' for children at risk of food insecurity, encouraging public interest and participation.

Lee Hyun-yi, who has been an ambassador for Happiness Alliance for four years, said, "Through the Happy Dookki project, local governments, companies, and communities have collaborated to provide over 1.42 million lunchboxes to more than 6,600 children," adding, "We ask for continued interest and participation to build an even more robust social safety net."

On the 12th, at the '1st Korea Social Value Festa' held at COEX in Gangnam-gu, Seoul, Lee Hyun-yi (fourth from the right), ambassador of the Happiness Alliance, and officials from the Happiness Alliance are taking a commemorative photo during the Happiness Alliance open session.
[Photo by Haengboknarae]

At the experiential booth, a 'Happy Box Packing Volunteer' program with fun and interactive elements was operated for citizens attending the event. The 1,450 Happy Boxes completed through citizen participation, including 16 types of in-kind donations worth approximately 200 million KRW sponsored by 12 companies, will be delivered to children at risk of food insecurity.

Happiness Narae also held the 'SOVAC Demo Day 2024' in the afternoon. Four companies founded by graduates of the 'KAIST Impact MBA,' a social venture entrepreneur training program run by SK Group and KAIST College of Business, participated in the corporate presentation session. Kangsters, Zest, Anon, and Enough You, which received investment and support from SparkLabs and Bluepoint, took the stage to present solutions and achievements addressing various environmental and social issues.

Following this, a panel talk on the theme 'Global Expansion Strategies for Domestic Startups' was held. The panelists shared deep insights based on real cases with attendees and discussed successful strategies for global expansion.

On the 12th, at COEX in Gangnam-gu, Seoul, during the side event 'SOVAC Demo Day 2024' of the '1st Korea Social Value Festa,' panelists are discussing the global expansion strategies of domestic startups.
[Photo by Haengboknarae]

Additionally, Happiness Narae planned and supported the operation of the 'Social Value Market,' a specialized social value product pavilion. This year, about 40 social enterprises and social ventures nationwide participated as sellers, showcasing a variety of social value products. Participating companies provided visitors with opportunities to experience and purchase social value products, enhancing public understanding of social enterprises.

Jo Min-young, head of Happiness Narae, said, "It was especially meaningful to build networks with stakeholders from various sectors to tackle social challenges that individuals cannot solve alone," adding, "We plan to continue collaborating with companies, local governments, communities, and citizens to address various social issues."