Seolroin, 'Chuseok Aged Hanwoo Gift Set' Surpasses 60,000 Sets Sold

Food tech company SIR LOIN launched the ‘Chuseok Aged Hanwoo Gift Set’ to celebrate Chuseok, which has surpassed 60,000 sets sold. This represents a 60% growth compared to last year’s Chuseok holiday, continuously setting new records each holiday season. Accordingly, SIR LOIN expects its total company sales for the third quarter to exceed 20 billion KRW.

Due to the high demand for the Chuseok Aged Hanwoo Gift Set, standard delivery options that guarantee arrival before Chuseok sold out early. However, customers can still gift SIR LOIN’s premium aged Hanwoo using dawn delivery and the gift function.

The SIR LOIN Chuseok Aged Hanwoo Gift Set itself is a sophisticated gift. It applies proprietary Vision AI technology to select the highest quality meat and upgrades the flavor and quality through its unique Super Wet Aging technique. Above all, even in the current heatwave conditions, the triple insulated cooling bag enhances refrigeration, ensuring that fresh Hanwoo arrives to the recipient.

Packaging services that elevate the sense of prestige are also a notable advantage. To emphasize uniqueness and formality, the set is wrapped in layered bojagi cloth and adorned with a luxurious traditional norigae ornament. For this Chuseok, specially designed thank-you cards allow senders to engrave personalized messages, enabling heartfelt expressions to loved ones.

Additionally, during the Chuseok promotion period, customers can enjoy a 5% mileage refund event when purchasing SIR LOIN’s aged Hanwoo gift sets, providing extra benefits.

A SIR LOIN representative stated, “The SIR LOIN Chuseok Aged Hanwoo Gift Set, which receives warm love every year, has been carefully refined not only in quality but also in details such as premium packaging and delivery date selection to enhance customer satisfaction.” They added, “We hope many customers will convey their special feelings through SIR LOIN this upcoming Chuseok.”