Namyang Dairy Baekmidang Opens New Store at Hyundai Department Store Jungdong Branch

Ice Cream and Coffee Brands

Namyang Dairy Products announced on the 6th that it has opened a new store of the ice cream and coffee brand 'Baekmidang' at Hyundai Department Store Jungdong Branch in Bucheon, Gyeonggi Province.

Baekmidang Hyundai Department Store Jungdong Branch
[Photo by Namyang Dairy Products]

The newly opened Baekmidang Hyundai Department Store Jungdong Branch is located in the U-Plex area, which has the highest foot traffic within the department store. It is situated among stores with strong customer attraction such as movie theaters and fashion brands, and plans to promote various marketing activities linked with neighboring brands in the future. Unlike existing Baekmidang stores, this location features a new interior design that creates a different atmosphere. This interior design will be applied to other stores later on.

Launched by Namyang Dairy Products in 2014, Baekmidang offers signature menu items such as ice cream and lattes made with organic milk produced by clean farms, delivering a rich and mild flavor. Additionally, seasonal menus using fresh ingredients like watermelon, melon, persimmon, and strawberry are developed to provide a variety of desserts.

To celebrate the opening of the new store, Namyang Dairy Products is holding an event. All customers who purchase products at Baekmidang Hyundai Department Store Jungdong Branch will receive a Baekmidang keyring. Customers who purchase soft ice cream will also receive handmade yakgwa (traditional Korean honey cookies) in celebration of the Chuseok holiday. Until the 30th, there will also be a social media event where visitors who post a verification photo of their visit to the store on social networking services (SNS) will be entered into a draw to win Baekmidang mobile vouchers as prizes.

A Namyang Dairy Products representative stated, "We will continue to communicate with customers by introducing various menus and promotions along with new store openings."