KB Securities Launches New Ad Campaign 'Everyone's Happiness Grows with a Snap!'

KB Securities announced on the 5th that it has launched a new advertising campaign titled 'Everyone's Happiness Grows Ttukttak!' to strengthen its brand image as a socially responsible securities company.

This advertising campaign was planned to convey positive energy that increases the happiness of all citizens through the social contribution projects carried out by KB Securities, reflecting the core value of KB Financial Group's management philosophy, 'The No.1 financial group growing together with the people.'

Since 2022, KB Securities has created the brand nickname 'Kkaebi Securities' to enhance communication with the future core customer base, the MZ generation (Millennials + Generation Z). In April, through the 'Grow Ttukttak!' campaign, it focused on providing investment expertise to help MZ generation investors, who are entering their third year of investing with Kkaebi Securities, grow from novice investors into experts.

The 'Everyone's Happiness Grows Ttukttak!' advertisement is a sequel to the 'Grow Ttukttak!' campaign, highlighting ESG (Environmental, Social, and Governance) values important to the MZ generation and the brand's positive influence by creatively and stylishly introducing KB Securities' various social contribution projects.

The brand nickname 'Kkaebi' is visually expressed as a soft and voluminous form, like a giant balloon inflated, freely floating around social contribution project sites, providing visual enjoyment to viewers. This peaceful visual further raises expectations that everyone's happiness will 'ttukttak' grow together with KB Securities.

Additionally, through the journey of the giant Kkaebi balloon, KB Securities introduces its representative social contribution projects. These include 'Kkaebi Securities Rainbow Classroom,' a flagship social contribution project ongoing for 16 years to improve educational and play environments for children domestically and abroad; 'Kkaebi Securities Green Road,' a planting project creating green spaces throughout urban areas; 'Kkaebi Securities Change Our Life,' an eco-friendly plogging campaign conducted over the past three years in Yangyang, Haeundae, and Jeju Hamdeok; and 'Happiness Ttukttak Self-Reliance Support,' a youth support program aimed at empowering young people preparing for independence. These demonstrate KB Securities' active participation in diverse social contribution activities.

A KB Securities official stated, "Through this advertising campaign, we aim to inform the public about KB Securities' efforts in social contribution to create values that all members of society can participate in and empathize with," adding, "We hope this will serve as an opportunity for KB Securities to establish itself as a securities company practicing ESG management."