[Click eStock] "Ecomarketing, Expecting Performance Recovery in the Second Half"

DB Financial Investment forecasted on the 5th that Eco Marketing's performance could improve in the second half of this year.

Shin Eun-jung, a researcher at DB Financial Investment, explained, "With all business divisions growing evenly, operating profit for the third quarter of this year is estimated to reach 16.8 billion KRW, an 18.2% increase compared to the same period last year."

She added, "The core advertising business is expected to grow through acquiring new advertisers and Amazon marketing agency services," and "Based on cases like Cluck and Mixsun, which conducted marketing on Amazon, it is understood that they recently secured agency contracts for new brands."

Furthermore, she analyzed, "Daily&Co is expected to recover from its sluggish performance in the first half," and "Mongje is expanding its sales channels such as offline stores and home shopping." She emphasized, "Due to the expanded sales of Titad water dye products, sales are expected to increase by 22% compared to the previous quarter," and "rationalization of marketing expenses could also improve profit margins."

Researcher Shin introduced, "At the end of this month, Cluck will also launch a new item, premium home appliances," and "These are high-priced products that have recently attracted much attention."