Harris $980 Billion vs Trump $490 Billion... US Presidential Election Ads 'War of Money'

Focusing on Battleground States... "Will Spend Hundreds of Millions of Dollars in the Final Stretch of the Presidential Election"

Ahead of the U.S. presidential election this November, Republican candidate former President Donald Trump and Democratic Vice President Kamala Harris are engaged in an election advertising "war of money," spending hundreds of billions of won.

According to AdImpact data on the 3rd (Eastern Time), Vice President Harris has spent $731 million (approximately 980.2 billion won) on the election campaign, while former President Trump has spent $366.9 million (approximately 492 billion won).

The Harris campaign spent $386.4 million, while Super PACs (Special Political Action Committees) and joint fundraising committees spent $344.6 million.

The Trump campaign spent $102.91 million, and committees spent $238.7 million.

The Harris presidential campaign recently announced plans to spend a total of $370 million on advertising from this month until election day. After the Democratic candidate was replaced, donations poured into Vice President Harris, and the strategy is to leverage this massive financial power to gain a strategic advantage. The Harris campaign stated that it raised $540 million from the announcement of her presidential bid in July until the 25th of last month.

With Vice President Harris and former President Trump fiercely competing, the outcome of the election depends on battleground states. Therefore, election advertisements are especially concentrated in battleground states such as Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin.

Vice President Harris invested the largest amount, $145.1 million, in Pennsylvania, which has the most electoral votes (19). She is also actively running advertising campaigns in Michigan ($108.8 million) and Georgia ($76 million).

Former President Trump also spent the most among battleground states in Pennsylvania, investing $131.3 million in advertising campaigns. He followed with $81.2 million in Georgia and $28.1 million in North Carolina.

For nationwide advertising, Vice President Harris spent $148.4 million, while former President Trump spent $28.8 million.

Foreign media expect that in the final weeks leading up to the election, candidates from both parties will spend hundreds of millions of dollars on television, radio, and digital platform advertisements.