Hangawi Gift Set 'One Pick' All Paper Package
Industry's First Canvas Eco Bag
Practical Set Lineup Also Expanded
This year's Chuseok gift set keywords are 'eco-friendly' and 'cost-effectiveness (performance relative to price).' Daesang Cheongjeongwon is also receiving positive responses from consumers with Chuseok gift sets that reflect these holiday consumption trends.
First, in line with the value consumption trend, they introduced gift sets that minimize packaging waste and are easy to recycle. The packaging design features primary-colored ingredients emphasizing healthy raw materials along with an eco-friendly emblem, and, as in the previous year, it uses 'all paper package' materials without plastic. The paper trays made using the industry's first 'pulp press' technology have strength and durability comparable to plastic.
They also prepared gift sets that, for the first time in the industry, provide canvas eco-bags instead of shopping bags. When purchasing sets such as ▲Premium Oil Edition N, ▲Premium Oil Edition R, ▲Cheongjeongwon Seasoning Complex No. 1, and ▲Cheongjeongwon Seasoning Complex No. 2, a canvas eco-bag is provided instead of a shopping bag.
For cost-effective sets, they have various options by price range, including the 'Cheongjeongwon Gift Set' featuring popular items from Cheongjeongwon, the 'Farm Premium Oil Gift Set' combining canned ham and oils, the 'Traditional Gim Gift Set' offering different types of gim, as well as the 'Premium Sauce Gift Set' and 'Hongcho Gift Set.'
They also prepared a 'Limited Edition Set' composed of products considering consumer convenience. These include three types: ▲Matseonsaeng Soup Base One-Pill Set and ▲Matseonsaeng Soup Base Tea Bag Set, which allow making broth with flavors like anchovy, beef bone, vegetables, and seafood without preparing multiple ingredients, and ▲Signature Pasta Set, which includes sauce, noodles, and other ingredients all together.
To enhance convenience for online consumers, Naver offers the ▲Naver Jeongwon Happiness N set focusing on canned ham and seasoning products, while Kakao presents two ▲Cheongjeongwon Kakao Selection sets featuring representative Cheongjeongwon products.
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